Should we uproot our vines ?
The question makes people uncomfortable.
In a region where we’ve always talked about planting, producing, expanding…
Uprooting can feel like admitting failure.
I see it differently.
Uprooting can be a strategic move.
A conscious choice. A realignment.
Reducing surface area means:
Gaining precision
Focusing your energy
Shifting from volume to mastery
It’s about thinking of your vineyard like a garden.
Less surface,
but more intention.
It allows for complete coherence.
Uprooting can also open the door to smarter diversification.
A micro-estate becomes a living mosaic.
Economically? Less volume means rethinking the model.
More margin + more connection + more meaning.
Being small is not a weakness.
It’s a strategy.
So let me ask you:
Should we keep producing more?
Or produce less, but better?
I’d be curious to hear your perspective on this question
that is currently reshaping the entire wine industry.