Is Generation Z no longer drinking wine? The problem isn’t the youth

It’s us.

She no longer drinks what’s imposed on her.

❌ She doesn’t want:

– Technical, incomprehensible speeches
– Dusty rankings
– A social hierarchy in a glass

✅ She wants:

– To know who makes the wine
– To understand what she’s drinking
– To choose, not to endure

So at Domaine du Carrelet | Smallest vineyard in Bordeaux, we made a simple decision:

No blending to impress
No jargon to hide behind

✔️ A 100% Merlot single-varietal
✔️ A family micro-estate
✔️ Clear language

I’m not a wine technician 🍷
I’m a new-generation winemaker, so I speak as I am.

Generation Z is not rejecting wine.
It’s rejecting exclusivity.

Bordeaux doesn’t need to be made younger.
It needs to be honest.

What if the problem isn’t youth—
But the way we speak to it?

—

🧑🏻‍🌾 I’m Jérémy
Bordeaux Wines Ambassador

I’m not trying to make noise.
I’m trying to make meaning