Does AI have a place in a micro-vineyard ?

When you exploit 1.5 hectares in AOC Bordeaux, you can’t afford to be wrong

At the Domaine du Carrelet | Smallest vineyard in Bordeaux , I am not only a winemaker

I am also commercial, communicator, manager and strategist

And that’s where AI becomes a lever

1️⃣ AI as strategic director, I use AI to:

- Analyze my positioning in front of other Bordeaux domains

- Challenge my pricing policy

- Identify my true competitive advantages

- Simulate scenarios (Where to develop? strengthen Bordeaux?)

2️⃣ AI as a marketing consultant, AI helps me:

- Structure my LinkedIn strategy

- Adapt my speech according to the target (caviste, restaurateur, agent)

- Turn my story into a readable value proposition

- Align storytelling and accessible premium positioning

3️⃣ AI as an operational mentor, AI supports me in:

- Prioritize high-impact actions

- Structure my commercial offers

- Prepare my professional appointments

- Formalize my arguments

It does not replace experience. It accelerates reflection

What I understood: AI doesn’t make wine. It structures the entrepreneur

And for a micro-vineyard like ours, having an identity positioning and a selective distribution, it is a real strategic lever

In a context where the sector must reinvent itself, to refuse these tools is to deprive itself of intelligence

Wine Professionals: Do you use AI to manage your business or only to write posts?